The chorus ends and he is seen in a parking garage, where Psy is approached by a man (Yoo Jae-suk) in a yellow suit who steps out of a red Mercedes-Benz SLK 200; they have a dance duel. Psy then appears in an elevator underneath a man (Noh Hong-Chul) who is straddling him and thrusting his pelvis. The man in the yellow suit then gets in his car and leaves. The camera pans and it shows Psy in the subway station, where he boards the train and notices Hyuna (who would have her own version of the song) dancing. At one of the train stops, he approaches the girl in slow motion, and she approaches him. They start to embrace. He then tells the girl "Oppa Gangnam Style," and they horse dance along with some other dancers at the train stop, commencing the second chorus. He also surfaces from a spa hot tub.[74] In the Rolling Stone interview, Psy says he copied the spa surfacing scene from Lady Gaga's video ("Poker Face").[75]
On November 28, 2012, Psy visited Thailand and held his concert "Gangnam Style Thailand Extra Live" at the SCG Stadium in Muang Thong Thani, Bangkok. At the show, a part of celebration for the 85th birthday of Thai's King Bhumibol Adulyadej, he performed the song along with his other hits.[211][212] During the 2012 Mnet Asian Music Awards held in Hong Kong on November 30, he performed the song on stage, joined by the video's co-star Hyuna and Yoo Jae-Seok look-alikes in yellow suits.[213] The track was one of three-song setlist on Psy's free showcase, held at the Marina Bay Sands in Singapore on December 1, 2012.[214]
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On November 13, he joined the American recording artist Madonna on stage during her concert at Madison Square Garden in New York City and they performed a mashup of the song and her 2008 hit "Give It 2 Me." Psy later told reporters that his gig with Madonna had "topped his list of accomplishments."[233][234] On November 18, Psy, who rocked out in traditional Hammer pants, closed out the 40th American Music Awards show with a performance of "Gangnam Style" joined by surprise guest MC Hammer, who brought in his own moves and Psy's horse-riding dance as the song mashed into his 1990s hit "2 Legit 2 Quit."[235] Jason Lipshutz of Billboard commented that "Psy's feverish rendition of 'Gangnam Style' accomplished what so few award show performances can: a palpable sense of excitement. The combination of the K-pop star and MC Hammer ... was a stroke of genius that very few could have seen coming," and chose it as the best performance of the night.[236] The Tonight Show with Jay Leno did a special Thanksgiving broadcast with an all-military audience on November 22, and Psy dropped by as the musical guest. The singer sang the song and danced alongside the soldiers, going into the crowd for part of his performance.[237]
Record executives in the music industry believe that music charts will increasingly be filled with YouTube-driven globalised acts from foreign countries. Sean Carey, a research fellow in the School of Social Sciences at the University of Roehampton, wrote that the flow of popular music will no longer be a single traffic route from North America and Europe to other parts of the globe, but will also move the other way as well.[254] According to Adam Sherwin from The Independent, the global web demand for Gangnam Style had short-circuited the "traditional reluctance" of radio stations to play foreign-language songs.[255] The song is also underlining a shift in how money is being made in the music business.[256] Although Psy earned more than US$60,000 from music sales of "Gangnam Style" in South Korea alone, he and his music label YG Entertainment have raked in almost US$1 million from advertisements which appear on YouTube videos identified for using "Gangnam Style" in its content. The Harvard Business Review published an article written by Kevin Evers, who explained how "Gangnam Style" had changed Billboard's ranking methodology of its music charts. Instead of relying solely on radio plays and paid purchases, Billboard started to place a heavier emphasis on digital sales and YouTube views.[257] As a result of the change, Gangnam Style moved up to the top position of Billboard's Hot Rap Songs music chart.[258] According to the British Phonographic Industry's report based on Official Charts Company sales data, thanks to Psy's song and Carly Rae Jepsen's "Call Me Maybe", pop had become the UK's favourite musical genre of the year, taking the lion's share of the singles market (38.5%) in 2012.[259]
The music video for "Gangnam Style" was chosen as the best music video of 2012 by Time. Melissa Locker of the magazine wrote "The catchy song paired with social satire and tongue-in-cheek vibe has spread so quickly it reminds us why videos are called viral. The video has sparked an International dance craze and catapulted Psy to international super stardom."[301] Rolling Stone also ranked the video No. 1 on its "The Best Music Videos of 2012" list, saying "The Korean auteur [Psy] conquered the world with his 'dress classy, dance cheesy' aesthetic, blurring the line between parody and celebration."[302] The video took No. 4 position on the Digital Spy's list of 10 top pop music videos of the year.[303]
Upon its release, "Gangnam Style" was an enormous hit. The song went straight to number one on the Gaon Singles Chart on the fourth week of July 2012, with 816,868 digital downloads,[314][315] and spent five consecutive weeks at the top position of the chart, tying it with IU's "Good Day" for the most weeks at number one single in the chart's history.[316] In addition, the song became the first-place winner on various weekly chart shows such as M Countdown (three straight weeks)[317] and Music Bank (a total of 16 weeks including a record 10-consecutive-week).[318] According to the Korea Music Content Industry Association, "Gangnam Style" became the best selling song of 2012 in South Korea with 3,842,109 download sales.[319]
In Europe, the song was successful as well, topping the charts in almost all countries. "Gangnam Style" made its first European chart appearance, entering the Danish Singles Chart at number 40 on August 3, 2012. It reached the top ten in its fifth week, and climbed to number four in its sixth.[334] For the issue dated September 14, 2012, the song became Psy's first number one on the chart, ending the one-week reign of the Danish rock band Nephew's "Hjertestarter."[334] The song remained at the top position for seven consecutive weeks, tying it with "Somebody That I Used to Know" performed by Gotye featuring Kimbra for the longest running number one single on the chart for 2012. In its 24th week, it climbed back to the top, giving it its 8th week in that position. The single spent 22 straight weeks in the top ten of the chart.[334] In January 2013, the International Federation of the Phonographic Industry (IFPI Denmark) certified the single 2 Platinum, denoting sales of 60,000 copies.[335]
The song entered the UK Singles Chart at number 196 on September 1, 2012, and in its fourth week broke into the top 40 at number 37.[336][337] In its fifth week, the song reached the top five on the chart and eventually peaked at number one on the week of October 6, becoming the first-ever K-pop song to achieve that feat. While the track only remained atop the chart for one week before being overtaken by Rihanna's "Diamonds", it spent a further 17 consecutive weeks in the top ten of the chart before it fell to number twelve on the January 26, 2013, chart. The song was the sixth biggest selling single of 2012 with 878,000 sales,[338] and ranked at number 24 among the top 40 most streamed tracks of the year in the United Kingdom.[339] According to Official Charts Company sales data, "Gangnam Style" has become not only the 129th track to sell more than 1 million copies in the history of the UK's Official Singles Chart, but also the first million seller by an Asian music star.[340] On April 9, 2013, the song became 13th most downloaded single of all time in the UK.[341]
In the United States, "Gangnam Style" debuted at number 64 the Billboard Hot 100 in the week of September 22, 2012, with 61,000 downloads sold, more than the total number of previous weeks (57,000), becoming the second K-pop song to enter the chart behind the Wonder Girls' "Nobody," which spent a week at number 76 on the October 31, 2009, chart.[360] The following week, the song rocketed to number 11 on the chart with 188,000 downloads, seeing a sales increase of 210% after Psy appeared on various TV shows such as The Ellen DeGeneres Show and NBC's Today.[361] In its third week, it rose to number two on the chart, topping the Hot Digital Songs chart with a 60% increase to 301,000 downloads sold and climbing to number nine on On-Demand Songs chart.[362] After that, the song peaked at the runner-up spot for seven consecutive weeks behind Maroon 5's "One More Night," failing to gain in enough radio audience to ascend to the summit, although it ruled Hot Digital Songs for a fourth week and On-Demand Songs for a fifth week during that period.[363] While "One More Night" dominated the Radio Songs chart for eight weeks, "Gangnam Style" peaked at just number 12 on the chart.[364]
For the week of November 24, the song dropped to number five on the Hot 100, despite leading in sales with 188,000 downloads.[365] In its 12th week, the single rebounded from number seven to number five with top Digital Gainer accolades, spurred by Psy's show-closing performance of the song with MC Hammer at the AMA. The track returned for a sixth week atop Hot Digital Songs with 229,000 downloads sold including 41,000 stemmed from the duet version, which mixed in Hammer's 1992 No. 5 Hot 100 hit "2 Legit 2 Quit."[366] It was the first song to spend six weeks at number one on the Digital Songs chart without reaching the top spot on the Hot 100 since Miley Cyrus's "Party in the U.S.A." in 2009.[367] After the song stayed in the top ten of the Hot 100 for 11 consecutive weeks, it dropped out of the top ten on the December 22, 2012, chart, falling from number 10 to number 11.[368] The following week, "Gangnam Style" descended to number 18 on the chart but achieved the milestone of 3 million downloads sold in the country, becoming the first and only K-pop song to reach the mark.[369] For the week of January 12, 2013, powered by consumers purchasing some of 2012's most buzzworthy hits and radio airplay recounting the same in year-end retrospectives, the song resurged from number 19 to number six with its best weekly total 400,000 downloads sold, returning to the Hot 100's top ten after three weeks out of the top ten.[370] The track dropped to number 14 in its 18th week, ending a 12-week in the top 10, and number 22 in its 19th week, despite staying in the top ten of Digital Songs chart with 192,000 and 105,000 copies sold, respectively.[371][372] On February 20, 2013, Billboard and Nielsen announced the addition of U.S. YouTube video streaming data to its platforms, which includes an update to the methodology for the Billboard Hot 100 chart. Thanks to the change to reflect online video activity, "Gangnam Style" rebounded from number 48 to number 26 on the Hot 100 for the week of March 2, 2013.[373][374] 2ff7e9595c
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